Wakka

Cómete la experiencia Wakka

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Merchandise people keep. Brands they remember.Design, production and management of branded merchandise for teams and customers.

Challenge

Este restaurante asiático abría sus puertas en el barrio de Arturo Soria en Madrid y necesitaba hacerlo de la manera más explosiva. Bajo la premisa de lanzar un concepto de comida fusión asiática, moderno y disruptivo, comenzamos a crear la identidad de Wakka.

Solution

Un viaje sensorial‍ Comenzamos realizando un paralelismo entre el Bokashi japonés* y el doble sentido tan presente en la cultura asiática (lo moral y lo inmoral, lo correcto y lo incorrecto, lo provocativo y lo púdico), y la comida de Wakka, la cual se muestra tan sugerente que es necesario difuminarla. Este viaje multisensorial hará fluir al comensal en un universo difuso, profundo y colorista que le pondrá la piel de gallina. Este viaje también continúa fuera del restaurante, así que llevamos el concepto hasta el packaging para el servicio de delivery, combinando diseño y funcionalidad creando una variedad de recipientes que cubrieran las necesidades de la toda una carta. Style is the answer‍ Yes. We made it, too. Trasladamos toda la identidad de la marca también a las prendas del personal del restaurante. Déjate sorprender Y así es como el doble sentido y el bokashi japonés se hicieron presentes en todo el universo de marca de Wakka, creando una imagen sólida y completa aplicable a todas las áreas y materiales del restaurante.

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Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, the other shows the front with 'Born in the Med' text and leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus”
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"As we’re in the midst of our expansion, VRANDED is proving to be a key partner in helping us overcome the issue of uniformity and put it completely behind us"
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of what they deliver."
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“VRANDED perfectly brought Juanjo Oliva's design to life. Excellent fabrics and cuts; after three years, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to your Uniforms Flow system saves us a huge amount of time and resources across our more than 100 shops."
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They have created stylish, comfortable and high-quality uniforms, having fully understood exactly what we were looking for."

Any question?

FAQ

What types of projects and brands has VRANDED Haus worked with?
Do projects cover only uniformity or also merchandising and casual wear?
 From what scale does VRANDED Haus work?
How can the work and results of each project be viewed?
 Do clients come back to work with VRANDED Haus again?
How does a project with VRANDED Haus begin?
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