Samsung Mutua Madrid Open
A ball on our roof.
To develop a proposal for the ball boys’ and girls’ uniforms for the MMO ’22 that would offer a different communication angle to previous years and meet the following requirements: ⬛ Maximum visibility both during and outside the tournament. ⬛ A newsworthy concept and approach. ⬛ Quality and comfort of the garments in terms of their functionality. ⬛ A clear link between the uniform design and the product being promoted (Samsung S22 Series).
In designing the garments, we have drawn inspiration from two key features of the Samsung S22, creating an elegant and contemporary visual universe. 1. Creativity with the S Pen Its precision transforms your notes and messages into works of art. 2. Nightography: The incredible camera upgrades that enhance night-time photos and videos so they come out as clear as day. Colours that emerge from the darkness. The vibrant colours of the Samsung S22 Series palette emerge from the darkness in the form of gradients, giving the garment a unique finish with blurred lines, mimicking a luminescent effect. These colours are accompanied by an evocative circular graphic that plays on the iconic structure of a tennis ball and the trajectory it traces across the court. Match point. We wanted to take the relationship between the product and the garment design very seriously. In fact, we took it quite literally. If the Samsung S22 Series offers us a whole new world of creative possibilities, let’s make the most of it.
As has been the case every year for several editions now, Samsung is one of the official sponsors of the Madrid Mutua Open tennis tournament. One of the most high-profile elements of this sponsorship agreement is the ball boys’ and girls’ uniforms, which are worn during matches throughout the event.
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