Ritō Fit House
Building a Fit House 🏋️
You can spot ambition a mile away. Alberto and Mario, founders of a personal training center in Zaragoza 💪, wanted a brand that would take them much further. They had a loyal following, a method that works, a great team, and funding—everything they needed to succeed. But they were missing a creative concept that would catch people’s eyes 👀.
A new concept: the Fit House. Our rebranding project dismantled the idea of personal training to build something new: a Fit House. What is a Fit House? ◼️ The place you would like to train if you didn’t like training. ◼️ One of the few clubs that actually improves your health. ◼️ The fitness space that smells like espresso coffee. ◼️ A Selected Health Club. In short, something completely different. Something we call Ritō. Ritō Fit House is a series of personal training centres that foster the creation of a community around sport, health, and good vibes among training partners. It has an identity inspired by sports clubs and fraternities, bordering on self-parody through an almost sect-like language. A club that captures attention at first sight Its logo is inspired by the classic typography of these clubs and includes a chōon that acts as a purely aesthetic signature. Alongside the logo, we designed a wide range of graphic elements, such as a monogram and dimensional signage, to build an entire universe around the brand. For the website, we designed a user experience as unique as the Fit House concept itself, while still being focused on conversion. A challenge that made us sweat. We completed the project with a merchandising collection designed to express membership to the “ritual”. A final touch for a brand set to take over the world through training centres, social vermouths, and a lot of ambition.
A training center. Two people from Zaragoza. Three projects: rebranding, website, and merchandising. A ritual.
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