OD Hotels
A traveling collection


The challenge was to develop a unified collection for all of the brand’s hotels, maintaining a recognizable and consistent identity regardless of the destination. A single concept capable of accompanying OD Hotels wherever it operates.

The final proposal maintains a common color scheme throughout the chain, creating a recognizable image regardless of the hotel. The custom OD label becomes one of the elements that identifies the collection. It’s a detail that accompanies the garments wherever they go and reinforces the idea of a brand that is present in different cities without needing to change its identity. At hotels such as the Hotel España in Barcelona and the Seville location, the collection also incorporates the color palette of their respective restaurants, introducing subtle nuances into the overall design without compromising the common uniformity. The contemporary and comfortable silhouettes are built around pieces such as balloon pants and shirts customized with the OD Hotels label. At the front desk, the all-black look exudes elegance and understated sophistication, while the front desk manager incorporates a kimono as a distinguishing feature.




Create a unified collection that can be rolled out across OD Hotels, using personalization as a distinguishing feature and building a shared identity for all its destinations.













































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