Nota Blu
Fashion that complements the service
The challenge was to develop a collection that moved away from the traditional uniformity of the catering sector and embraced the language of fashion. The design had to convey elegance and personality without compromising on functionality, creating a cross-cutting identity capable of supporting the brand’s international growth.
The collection stems from a contemporary take on classic tailoring. The starting point combines straight silhouettes, natural textures, and a palette of neutral, understated tones, creating an elegant and timeless look that allows personality to shine through the details. During the creative process, a design language was developed based on subtle touches to the garments: embroidery, applied labels, details in various materials, custom fasteners, and textile embellishments that add character without disrupting the clean visual lines of the ensemble. The custom ribbon becomes the common thread throughout the entire collection. It began as an exclusive feature for a single garment, but production needs led to its extension to the rest of the collection, transforming it into the main element of identity.
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