Multiópticas

The new Multiópticas uniform follows a navy blue total look line with a sophisticated and clean aesthetic, where the mix of fabrics and textures stands out, along with modern, slightly oversized patterns. Overall, it is a timeless minimalist set aligned with the refined aesthetic of its stores. For this project, we developed samples of all uniform garments. With these, we carried out multiple fittings to ensure the perfect match between design and wearer. Thanks to this prior consulting and research work, we were able to select the most suitable fabric qualities for the project. With Multiópticas, we worked extensively on sizing charts to make the employees’ size collection process as easy as possible. This was a key point for us, as we handled both the production of all garments and their distribution to the stores. Multiópticas is the leading company in the optical sector, holding the largest market share in Spain. With more than 40 years of experience and a distribution network of over 600 optical stores and 2,000 professionals, its reputation is built on trust. The company is now strengthening its brand positioning through workwear fashion.