Madrilenians in Madrid

How we say it… it’s very jevi. We started with one of our colourful flashvrandings to give Madrilenians in Madrid a logo and brand identity. From there, we defined the carnation as our icon, through an adaptable design that represents the freshness of Madrid. A red carnation became our primary colour. For the designs, we focused on developing two iconic phrases that represent the community: “I’m literally just Madrilenian” and “Muy jevi”. With these, we created the collection, including garments such as an oversized brushed fleece sweatshirt, a modern-fit T-shirt, and a trapeze tote bag. The website, the second-best Madrid shop after El Rastro A simple e-commerce site with correctly applied branding was the best solution for Madrilenians in Madrid. As always, we relied on Shopify for development. This allowed us to create simple product pages focused on conversion and sales.