Kora Tigot

Disconnect to Reconnect

Spain
Tenerife
Hotels
October 21, 2026

Uniforms

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Problem

To translate the philosophy of Kora Living Beach into a cohesive collection that conveys a sense of calm, lightness and connection with the surroundings. The proposal was to establish a shared identity for the group’s establishments, maintaining brand consistency whilst allowing for the incorporation of details specific to each destination. All this through comfortable, fresh and versatile garments, tailored to the leisurely pace that defines the Beach experience.

Solution

The creative process stems from the concept of ‘A common foundation that each person adapts naturally’. Inspired by the ‘Disconnect to Reconnect’ ethos, the collection offers a relaxed uniformity, where the softness of the silhouettes, the lightness of the fabrics and the freedom of movement reflect the serene atmosphere of the coastal setting. The aesthetic vision is based on four elements: nature, calm, warmth and movement. This combination results in garments with simple lines, breathable fabrics and a contemporary look that blends naturally into the landscape. The colour palette is built on a base of beige, off-white and blue – shades that evoke sand, soft light and the maritime horizon. This selection creates a common visual language for Kora Living Beach, maintaining consistency across destinations such as Tigot and Nivaria. A sense of unity that stems from the surroundings Building on this shared foundation, the collection incorporates a visual language inspired by the natural surroundings of each destination. In Kora Tigot, blue takes centre stage as an accent colour, reinforcing the connection with the sea. The customised designs reinterpret elements of the coastal landscape — compasses, shells, fish and birds — through illustrations with soft, contemporary lines. These motifs are featured on screen-printed T-shirts, embroidered shirts and scarves, introducing subtle details that reflect the destination’s identity without disrupting the overall harmony. More than mere decorative elements, the graphic details allow the surroundings to become part of the collection, lending it personality and a handcrafted feel. A common foundation, multiple forms of expression The concept combines a shared identity with the possibility of incorporating nuances specific to each destination and adapting the garments in a natural way. A collection where colours, silhouettes and customisations work together to create a recognisable image, without resorting to rigid uniformity. The result is a concept that conveys the calm and authenticity of Kora Living Beach to the people who represent the brand, making the uniforms part of the very same experience of wellbeing and connection with the surroundings that the establishment offers.

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Insight

To create a common foundation of consistency for Kora Living Beach that translates its philosophy of wellbeing and relaxation into lightweight, versatile garments, incorporating the landscape of each destination through subtle graphic elements that lend identity without compromising brand consistency.

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Ficha de proyecto
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No items found.
Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, the other shows the front with 'Born in the Med' text and leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus”
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of what they deliver."
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“VRANDED perfectly brought Juanjo Oliva's design to life. Excellent fabrics and cuts; after three years, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to your Uniforms Flow system saves us a huge amount of time and resources across our more than 100 shops."
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They have created stylish, comfortable and high-quality uniforms, having fully understood exactly what we were looking for."

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