JW Marriott Hotel Madrid

The hotel is located in the historic heart of Madrid, surrounded by iconic buildings that have witnessed the city’s past. The hotel’s architecture itself reflects this heritage, and we have sought to do the same through the uniform design. For this reason, the collection is composed of classic looks inspired by 1940s fashion, featuring double-breasted blazers, suspenders, midi A-line dresses, and scarves as complementary accessories. This sense of elegance and restraint is also conveyed through the colour palette, based on a neutral foundation of greys combined with greens and warmer tones. Textures such as pinstripes have been introduced — a classic and timeless pattern that has been an icon of tailoring since the 19th century and aligns perfectly with the hotel’s values. A key element of the collection is the scarf, designed specifically for the project. Inspired by the Galerías Canalejas, located opposite the building and representing a symbol of luxury in the heart of Madrid — as is now the case with the new JW Marriott. The scarf fuses details from the iconic Art Deco stained-glass ceiling of the galleries with elements of the hotel’s balcony ornamentation.