Ibiza Gran Hotel

Ibiza Gran Hotel is one of the most challenging projects we have undertaken at VRANDED Haus. To approach it, we started from an exceptionally rich concept: Mediterranean luxury. This starting point guided the entire collection, ensuring it was both unique and adaptable across different spaces, roles, and seasons. The Mediterranean colour palette became our first translation of the concept. We selected tones inspired by the island’s stone walls, the white of traditional Ibizan homes, the natural shades of wood, and the blue-green hues of the sea. From this palette, we developed a series of core garments designed to bring coherence to the entire project, such as a midi shirt dress with a tailored straight silhouette in green tones. A design that is also highly adaptable across sizes and situations, ensuring it always looks impeccable. For menswear, we focused on a range of slim-fit shirts with a Mao collar in different colours, from terracotta to neutral tones, complemented by minimalist overshirts featuring concealed plackets and sharp-pointed collars. An extensive collection was developed. On top of this foundation, we designed complementary garments such as trousers and blouses, together forming the full range required across all departments. For this project, we collaborated with more than ten ateliers across Spain, Italy, and Portugal, allowing us to work with specialists in different techniques such as knitwear, leatherwork, and silk. In this project, handcrafted accessories were also introduced, designed and produced by master artisans, along with bespoke pieces featuring loose, expressive strokes that capture the essence of the hotel and its surroundings. With this textile branding collection, Ibiza Gran Hotel reinforces its commitment to a high-luxury positioning, strengthening its brand image and standing out in an increasingly saturated hospitality landscape.