Holacamp

From the outset, we designed a flexible and scalable uniform system intended to support the brand’s growth. We established a common base of garments that ensures visual coherence, on top of which we develop customization through color and graphic elements. The approach combines a relaxed Mediterranean aesthetic with clearly functional criteria, focusing on comfort, durability, and ease of day-to-day management. The distinction between sea and mountain allows garments to be adapted to each environment without breaking the overall identity. A collection designed to grow The collection is structured as an adaptable uniform system designed to respond to different environments and times of the year. The work starts from the brand’s own color palette, used as a common thread to ensure coherence and recognition across all destinations. Polo shirts and shirts become key pieces in customer-facing areas such as reception, minimarket, and coffee shop, as well as in food and beverage teams, for example at El Chiringuito, with variations in colors and graphics depending on role and function. For more operational profiles, such as gardening or maintenance, specific technical garments are incorporated, designed for intensive use and real working conditions. The collection is completed with swimwear for pools and a set of outerwear—vests, sweatshirts, and jackets—designed for both mountain campsites and seaside destinations during colder months. The result is a collection that balances identity, functionality, and operations, and facilitates implementation in new campsites and future openings.