Elizabeth Arden

We developed exclusive scarves for each launch, starting from the look & feel of each campaign and translating it into the final design of the piece. Each scarf interprets the visual codes and graphic identity of the launch, transforming the creative universe of the campaign into a tangible element that accompanies the team at the point of sale. Designed to be worn around the neck by employees, the scarves become a connection point between product communication and consumer experience. Made from 100% polyester and measuring 56 x 56 cm, they combine visual impact, comfort and ease of use. Alongside the campaign scarves, we developed the team uniform to reinforce Elizabeth Arden’s presence at the point of sale. The collection includes a matching blouse, vest and trousers, creating an elegant and coherent image aligned with the brand’s positioning. A timeless base that allows each launch to incorporate its own creative universe through the scarf as a distinctive element. The result is a more complete brand experience, where product, campaign and team share the same visual language. A collection designed to make each Elizabeth Arden launch recognisable from the very first interaction.