Elizabeth Arden
Fashion in a Big Way | Elizabeth Arden Promotes Its New Products Through Apparel Branding
As part of the launch strategy for the Retinol Ceramide Water Cream, Elizabeth Arden designed an event and a promotion at its retail locations, but they needed their employees' style to support this initiative as well.
From VRANDED Haus, we proposed a new design for their blouse that better aligned with the product. In addition, we introduced an innovative idea: redesigning the employee identification element to deepen the brand positioning. To achieve this, we followed both the aesthetic of the new cream (pink and satin-finished) and the sophisticated image of Elizabeth Arden. We also drew inspiration from the rest of the uniform pieces. For the name badge, we took a step further and reimagined it as a jewellery-like accessory, more aligned with the Elizabeth Arden positioning. We designed a short-sleeve shirt with a neck tie in a satin pink fabric, matching the packaging of the cream. An elegant design that paired perfectly with the grey vest and trousers already worn by the employees. We completed the proposal with a gold metallic brooch shaped as the brand’s logo silhouette. Elizabeth Arden has a legacy of over a century of innovation and quality in skincare, makeup, and fragrance products. The brand combines luxury and efficacy in the development of beauty experiences. It is a key reference in luxury skincare and cosmetics.
The brand is partnering with VRANDED Haus and adapting its employees' uniforms to its new launch. This strategy combines fashion, advertising, and product in an innovative and effective way.
.jpeg)
.svg){kind=icon}
%201_2x.webp)
Any question?
FAQ
