Cetina Hotels

Walking the city

Spain
Hotels
September 9, 2026
Uniforms
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Problem

Beyond the design itself, the main challenge of the project was to improve the management of the uniforms. Cetina needed a solution capable of ensuring swift restocking and efficient operations. From an aesthetic point of view, the aim was to create a collection inspired by a contemporary, youthful and smart style, whilst maintaining a timeless and functional look for all the hotel’s teams.

Solution

The collection stems from an idea closely linked to the essence of the brand: walking through the city. Two creative directions have been developed around this concept. The first, Heritage Walker, explores relaxed tailoring with Mediterranean inspiration, where textures, craftsmanship and local architecture come together to create a warm and approachable look. The second, Smart Walker, translates that same spirit into a more urban and contemporary aesthetic, focusing on lightweight, functional garments designed for constant movement. The result combines both creative directions into a balanced collection, built around a new colour palette — Cetina blue and yellow, olive green, camel and ivory — which gives the brand a more solid and recognisable visual identity. One of the project’s greatest achievements was the development of truly unisex trousers. Designed to offer a good fit for both men and women, they made it possible to standardise product codes, simplify stock management and speed up restocking. A seemingly simple decision that encapsulates the project’s philosophy: to design garments that not only enhance the brand’s image, but also improve the way in which uniforms are managed on a day-to-day basis.

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Insight

To transform the idea of exploring the city into a collection that supports the team with comfortable, versatile and stylish garments, combining Cetina’s urban essence with the practical needs of everyday life.

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Ficha de proyecto
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Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, the other shows the front with 'Born in the Med' text and leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus”
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of what they deliver."
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“VRANDED perfectly brought Juanjo Oliva's design to life. Excellent fabrics and cuts; after three years, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to your Uniforms Flow system saves us a huge amount of time and resources across our more than 100 shops."
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They have created stylish, comfortable and high-quality uniforms, having fully understood exactly what we were looking for."

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