Aylaz Hospitality Group

Take Lanzarote with you

Spain
Lanzarote
Hotels
September 4, 2026
Merchandising
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Problem

Having outfitted the Aylanz teams, the brand identity extends beyond the uniforms. The result is a range of merchandise developed using the same design language as Raíz Viva, bringing the textures, colours and character of Lanzarote to pieces designed to accompany guests after their stay.

Solution

The collection includes a beige tote bag with a black wave print, an organic cotton T-shirt, a sarong and a scarf that all share the project’s graphic and colour scheme, as well as two notepads made from recycled materials and featuring designs exclusive to Aylanz. More than just a range of items, this collection extends the brand experience and demonstrates how a single creative direction can be applied across all touchpoints.

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Insight

To transform Aylanz’s identity into a small piece of Lanzarote that guests can take home with them.

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Ficha de proyecto
Brand Manager
Designers
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No items found.
Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, the other shows the front with 'Born in the Med' text and leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus”
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of what they deliver."
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“VRANDED perfectly brought Juanjo Oliva's design to life. Excellent fabrics and cuts; after three years, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to your Uniforms Flow system saves us a huge amount of time and resources across our more than 100 shops."
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They have created stylish, comfortable and high-quality uniforms, having fully understood exactly what we were looking for."

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THANKS TO BE HERE
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