The collection is born directly from the emotional landscape of Lanzarote. Volcanic soil, light, wind and tradition inspire a serene and timeless aesthetic, where luxury is expressed through honest materials, relaxed silhouettes and a deep connection to place. Under the creative concept Raíz Viva, the proposal avoids an artificial interpretation of the island, creating garments that feel as though they naturally belong to their surroundings. The colour palette revolves around shades of sand, lime white, earth green and volcanic sand, while the fabrics introduce natural textures, twills and surfaces with character. Material selection became one of the project’s key decisions. Natural fibres, including cotton and linen blends, are combined with materials such as Tencel and polyester to uphold the brand’s commitment to sustainability without compromising the durability, ease of ironing and resistance required of professional uniforms. Relaxed silhouettes, elasticated waists and lightweight constructions complete a collection designed to blend naturally into the landscape while responding to the everyday needs of the teams. An Identity Beyond Uniforms Once the teams were dressed, Raíz Viva continued beyond the uniform. The same creative direction was extended into a merchandising collection, bringing the textures, colours and character of Lanzarote beyond the stay. A beige tote bag featuring a black wave graphic, an organic cotton T-shirt, a sarong and a scarf translate the project’s graphic and colour language into new pieces. The collection is completed by two notebooks made from recycled materials and featuring designs created exclusively for Aylanz. More than a range of products, the merchandising becomes an extension of the brand experience. The same identity moves from dressing the people who represent Aylanz to becoming something guests can make their own and take with them after their stay. From uniforms to merchandising, the project demonstrates how a single creative direction can build a coherent brand image across different touchpoints.